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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery. For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery.

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    This platform aids in purchasing audiences at scale across digital media for advertisers. One of the fastest growing trends currently in digital marketing is real-time bidding. Today, we are finding it much more effective than classic display media...

  3. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Google's policy on illegal drugs and psychoactive substances states that the search engine does not allow: the promotion of illegal drugs, legal or synthetic highs, herbal drugs, chemicals and compounds with psychoactive effects, drug...

  4. The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

    Band-Aids Can Be Temporary When you add up all of the time involved with getting hit multiple times, putting band-aids on the site, recovering, and then getting hit again, a company could have (and should have) made all of the changes that were...

  5. 21 Ways to Scale Content Promotion for Maximum Exposure

    Zemanta aids in promotion by recommending your content to publishers and bloggers who in turn share it with their audience. When it comes to content marketing, one of your primary objectives should be to get your asset in front of as many eyes as...

  6. 7 Tips to Start Making Meaningful Connections on LinkedIn

    Or better yet, send her an inexpensive but thoughtful care package from your team with band-aids and chocolates. In order to successfully market your company on a platform like LinkedIn, it's essential that you focus on meaningful conversation and...

  7. Social Good in SEO: Conductor Foundation SEO Grant for 2013 Open

    Housing Works, the recipient for 2012, used the grant to increase their search visibility as they work to provide housing and support services to those living with HIV/AIDS in New York City. Diana Boric, VP of Marketing and Communications at...

  8. Some Googlers Don't Want Their Kids Using Google Products

    While Google executive Alan Eagle may "fundamentally reject the notion you need technology aids in grammar school," four plus years ago the company joined the One Laptop Per Child (OLPC) Foundation which sponsored giving laptops to children in...