The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups is a fantastic way for AdWords to develop. When Google announced Enhanced Campaigns they said that...
Average position becomes a tool that represents only one thing: aggressiveness. Once you're comfortable that average position is just a proxy for aggressiveness, we can introduce a slightly better one: top of page rate.
You can also increase aggressiveness with display, retargeting, and mobile. These challenges tend to be compounded as the budgets increase and the organization gets bigger. Complexities arise with reporting, politics, competiveness, and tracking.
The firm said the trend indicated "growing aggressiveness" from advertisers and is likely to be sustained. All agree that the online advertising market has experienced an uptick during the period, and after all, eMarketer did say mid-June that...
Re-tool and fine-tune your campaigns with some of the tips found in Search Engine Watch's Profitable PPC column, by focusing on conversions of course, and consider prudence versus aggressiveness in your campaigns.
Aggressiveness PROFITABLE PPC When it comes to PPC bids, should you start low and build up? Today's Top Story: MarkJackson Who Audits the Auditor? AU NATURAL There are some individuals and companies who will provide SEO audits.
When you start a new PPC campaign, is it better to start out with low bids, and then gradually increase them to gain better position, more clicks and better ROI? Or is it better to start out with high bids, and then lower them over time to obtain...
Aggressiveness PROFITABLE PPC When it comes to PPC bids, should you start low and build up? Today's Top Story: David Szetela PPC Bidding Strategies: Prudence vs. Or start high and come down? As with many things, the right strategy for your company...
Aggressiveness," David Szetela outlines the benefits and drawbacks of each type of strategy. When it comes to PPC bids, should you start low and build up? Or start high and come down? As with many things, the right strategy for your company depends...
That number is in line with third-party estimates of click fraud, and reflects Yahoo's aggressiveness in protecting advertisers from click fraud and other clicks that Yahoo thinks should not be billed to advertisers, Davis said.
There was also rising bid pressure—both from increasing aggressiveness by primary competitors and novices jumping on the search bandwagon. What do you do? Pull back? Hunker down? Or counter-attack? A special report from the Search Engine Strategies...
There was also rising bid pressure—both from increasing aggressiveness by primary competitors and novices jumping on the search bandwagon. What do you do? Pull back? Hunker down? Or counter-attack? A special report from the Search Engine Strategies...
