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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    It’s hard to say, but the data reveals that something was going on. If you implement ABR today, you'll have fresh data to analyze tomorrow. In aggregate, handling syndicated content properly can help everyone involved avoid potential SEO problems.

  2. A Recipe for a Tasty Semantic Search & SEO Salad

    Stop trying to just salt your content and meta data with keywords, thinking that's all you need to get to the top of the search results. It ties your article to other data, broadening the possibilities of matching your content with search terms...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Identify custom data that might need to be captured in addition to what GA tracks out-of-the-box, such as tracking errors in web forms or when people click on links or buttons. What began as a passion project among small pockets of data-driven...

  4. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    The Facebook insights dashboard gives you all of the analytics data for your Facebook page. For example, you may use Social Sprout, a paid management platform and Buffer both with Bitly then review data in individual platforms or as a whole through...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in aggregate is crap," because insights aren't found when looking at large amounts of data, but rather through focusing on important segments.

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The emphasis of metrics over the entire data set of audience, behaviors, and conversions was framed in the discussion of campaigns. Babak Pahlavan, Director of Product Management at Google Analytics put emphasis on the era we live in as full of...

  7. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Connect social media data, transaction data and other information to paint a more vivid picture of each customer to generate new ideas about whom to serve and how to best serve that person. In data analysis, 90 percent of the analysis takes 90...

  8. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    It is often grounded in the fundamental need to aggregate specific data and revenue streams to support the goals and objectives of the platform. After all, when you take it off their site, they lose leverage, data and no longer own the relationship.