The report is based on aggregate data from approximately $3 billion worth of campaigns managed annually through Kenshoo. Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to...
One great way to find that out is to look at your analytics data for your desktop/laptop site: if your website indicates that most of your visitors have a certain device-type that they're using (e.g.iPhone, iPad, Android, Window Phone 7) then...
Data was represented in aggregate, but also by country, desktop vs.mobile and other factors. Over the past several years, Google has been all about speed. Three years ago, in April 2010, they indicated the speed of your website is a ranking factor.
to help aggregate lead source data. Self-reported data is collected when a website/company asks a user any iteration of "How did you hear about us? While self-reported data is leaps and bounds better than no-reported data, companies must always...
You've likely heard it before – it's meaningless to measure data of aggregate groups. Do you consider the metric good or bad? Your answer should truthfully be, "it depends. What is a Bounce? What is Bounce Rate?
A Small List of Email Newsletter Subscriptions – which mostly aggregate industry news and act as another backup for data and information in supporting research. According to data from the 2013 B2B Content Marketing Report, a coordinated effort...
By labeling all of the ads that were intended to address one message, and then labeling all of the ads that were intended to address a different message, you can use aggregate data from all of those ads to understand what works best.
However, this data ought to be taken with a grain of salt, since you run the risk of increases in traffic in one section of your site masking drops in other sections, when the data is viewed in aggregate at the traffic sources level.
In trying to keep the videos brief I couldn't delve into all the areas you'd look at, but looking at total aggregate data on your dashboard, and assuming that your site is faring as that indicates, isn't accurate.
Pipe in API data and content mash-ups (excellent when you need to thicken hundreds or thousands of pages at scale). These are aggregate feed pages you’d find on ecommerce product pages (both page level and category level); sites with city, state...
It's difficult to take actionable insights by looking at your data on aggregate. Dimension: A way that data might be broken down. Look at the two groups in your data and look for patterns and key differences.
Export monthly search data results from the GKT and export it into a new column with your other data points (keywords, rankings and URL found). Once you have your keyword dashboard in Excel with rankings, search volume, mapped URLs and hopefully...
Research and e-commerce companies give us a glimpse at the greater picture, though they do so through analysis of the data to which they have access. For more information on the methodology, sample size or data used by any one company, please click...
The problem with the aggregate data is it doesn’t give you the ability to tie a referring keyword with the subsequent website behavior like page views and time on page. For most small to mid-size B2B sites, this should be more than enough data to...
As data begins to come in, and depending on the number of test variations you are running, you'll begin to see the line graphs populate to reflect performance: Once your test has completed, and achieved statistical significance (in plain language...
Growth drivers include smartphone penetration, location data, ad targeting innovation and advertiser evolution to utilize these factors for higher-performing mobile local ad campaigns," said Boland. The company than vetted its figures against the...
While it’s dubious that Google will take action on a single report, the aggregate data will show trends to help sculpt the next update. You know they’re out there, waiting for you. They stumble and shuffle, slowly and inevitably aiming to take your...
In order to make data-driven decisions that improve ROI, you have to have a solid understanding of your performance metrics and you have to be able to accurately those key performance indicators. Your web analytics system should be integrated with...
He developed a custom quantifier dubbed Google Organic Click Turbulence, or GOCT, using comScore Search Planner data, to measure negative changes in Google organic clicks. In our quest to establish a quantifier to measure the impact of Google...
The full Men Are Cheap report is available to download from Kenshoo and examined aggregate data from nearly 65 billion Facebook ad impressions and 20 million Facebook ad clicks during a 12-month period.
