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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    It is often grounded in the fundamental need to aggregate specific data and revenue streams to support the goals and objectives of the platform. After all, when you take it off their site, they lose leverage, data and no longer own the relationship.

  2. 6 Billion Hours of Video Watched on YouTube Each Month

    At Think Insights, there is some interesting new data on Gen C. In addition, the data on Think Insights reports: percent of Gen C sleeps next to a smartphone.percent of Gen C has a social profile, and 65 percent update it daily.percent of the...

  3. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Research and e-commerce companies give us a glimpse at the greater picture, though they do so through analysis of the data to which they have access. For more information on the methodology, sample size or data used by any one company, please click...

  4. Revenue from Localized Mobile Ads to Reach $5.8 Billion in U.S. by 2016

    Growth drivers include smartphone penetration, location data, ad targeting innovation and advertiser evolution to utilize these factors for higher-performing mobile local ad campaigns," said Boland. The company than vetted its figures against the...