Google has filed a legal challenge to the U.S.government, demanding the right to reveal more information on the data requests it receives in the latest twist in the PRISM scandal. Google gave some more insight into its rationale for the case in a...
It is often grounded in the fundamental need to aggregate specific data and revenue streams to support the goals and objectives of the platform. After all, when you take it off their site, they lose leverage, data and no longer own the relationship.
You've heard it before, aggregate data is meaningless to achieving your business objectives. One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily.
At Think Insights, there is some interesting new data on Gen C. In addition, the data on Think Insights reports: percent of Gen C sleeps next to a smartphone.percent of Gen C has a social profile, and 65 percent update it daily.percent of the...
The report is based on aggregate data from approximately $3 billion worth of campaigns managed annually through Kenshoo. Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to...
One great way to find that out is to look at your analytics data for your desktop/laptop site: if your website indicates that most of your visitors have a certain device-type that they're using (e.g.iPhone, iPad, Android, Window Phone 7) then...
Data was represented in aggregate, but also by country, desktop vs.mobile and other factors. Over the past several years, Google has been all about speed. Three years ago, in April 2010, they indicated the speed of your website is a ranking factor.
to help aggregate lead source data. Self-reported data is collected when a website/company asks a user any iteration of "How did you hear about us? While self-reported data is leaps and bounds better than no-reported data, companies must always...
You've likely heard it before – it's meaningless to measure data of aggregate groups. Do you consider the metric good or bad? Your answer should truthfully be, "it depends. What is a Bounce? What is Bounce Rate?
A Small List of Email Newsletter Subscriptions – which mostly aggregate industry news and act as another backup for data and information in supporting research. According to data from the 2013 B2B Content Marketing Report, a coordinated effort...
By labeling all of the ads that were intended to address one message, and then labeling all of the ads that were intended to address a different message, you can use aggregate data from all of those ads to understand what works best.
However, this data ought to be taken with a grain of salt, since you run the risk of increases in traffic in one section of your site masking drops in other sections, when the data is viewed in aggregate at the traffic sources level.
In trying to keep the videos brief I couldn't delve into all the areas you'd look at, but looking at total aggregate data on your dashboard, and assuming that your site is faring as that indicates, isn't accurate.
Pipe in API data and content mash-ups (excellent when you need to thicken hundreds or thousands of pages at scale). These are aggregate feed pages you’d find on ecommerce product pages (both page level and category level); sites with city, state...
It's difficult to take actionable insights by looking at your data on aggregate. Dimension: A way that data might be broken down. Look at the two groups in your data and look for patterns and key differences.
Export monthly search data results from the GKT and export it into a new column with your other data points (keywords, rankings and URL found). Once you have your keyword dashboard in Excel with rankings, search volume, mapped URLs and hopefully...
Research and e-commerce companies give us a glimpse at the greater picture, though they do so through analysis of the data to which they have access. For more information on the methodology, sample size or data used by any one company, please click...
The problem with the aggregate data is it doesn’t give you the ability to tie a referring keyword with the subsequent website behavior like page views and time on page. For most small to mid-size B2B sites, this should be more than enough data to...
As data begins to come in, and depending on the number of test variations you are running, you'll begin to see the line graphs populate to reflect performance: Once your test has completed, and achieved statistical significance (in plain language...
Growth drivers include smartphone penetration, location data, ad targeting innovation and advertiser evolution to utilize these factors for higher-performing mobile local ad campaigns," said Boland. The company than vetted its figures against the...
