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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist instead of a regular sales agent because their needs might differ. In fact, research from Google indicates 70 percent of mobile...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know where to look...

  3. Google Penguin Got You Down? Work on Customer Service

    The interaction with a customer service agent, receptionist, or employee leaves a lasting impression. SEO, pay-per-click, and social media activities are all geared toward driving traffic, with the assumption that higher traffic will generate more...

  4. Searcher Personas: A Case for User-Centric SEO

    A classic example of the archetype is "The Shadow," who is expressed in popular culture by a variety of characters like Darth Vader, Agent Smith or Mr. It wasn't so long ago that, when educating the uninitiated on the SEO process from the bottom up...

  5. The United States of Google: Mapping Google Usage by State

    As an advertising network that serves billions of online advertisements per month, Chitika collected data for this study from user agent info provided by web browsers when it served an ad impression. Chitika said it maintains a database internally...