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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. By far search marketing was the most profitable channel so we changed direction and became a search marketing agency.

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    They look at it as a great opportunity because if they're charging a percentage of spend, they're going to make more money as an agency. The last reason and kind of the overarching theme is that if you don't control the feed as an agency or as a...

  3. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...

  4. Go to Search Marketing Salon SF Launch Party

    The "Search Marketing Alchemist" AKA Jacob Morgan who works for an undisclosed marketing agency in SF and does marketing consulting gigs for private clients. Wear your favorite hat.because if there's one thing SES has proved over the years: the...