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  1. Your SEO Competition Isn't Who You Think It Is

    Whether you work at a search agency, at an SEO platform, or as a consultant, you've probably asked new clients to provide a list of their keyword competitors. I had the pleasure of discussing the SEO competitive landscape as part of the 5 Spying...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.