William Flaiz explains that Web sites must rise to the occasion and create landing pages that rank for important keywords while engaging the reader. In today's SEM agency issues column, "Is Your Landing Page Relevant?
In today's SEM agency issues column, "The Organic and Paid Balancing Act," William Flaiz explains that by making sure your site stays above the fold in these two outlets, you can maximize your controllable visibility.
In today's SEM agency issues column, "Universal Thoughts on Local Search," William Flaiz explains that the number of devices and locations for local search will continue to grow as more things become connected to the Internet.
In today's SEM Agency Issues column, "Keywords Without Ego," William Flaiz explains that high search frequency does not necessarily denote a great keyword, and ranking for a popular term does not a successful campaign make.