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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    In the example below, the keyword phrase "Search Marketing Agency" has 8,100 searches per month and a CPC of $16.76. If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they...

  2. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    Last month in January, data coming from The Search Agency showed cost per click was down in mobile compared to desktop/tablet for many industries, yet desktop was on the rise. The AdGoroo report comes on the heels of a new offering that adds mobile...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    I should disclose that SES Chicago is a client of my agency. The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. She stated that audience measurement is a tool for...

  5. The Search Agency Launches Local Search Campaign Management Platform

    The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search – and make more money doing so. Traditional search agency services were developed for large clients and...

  6. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Julie Silver Talenfeld, who owns Boardroom Communication PR Agency. I personally strive every day to make a positive impact on the search industry by practicing SEM ethically, knowledge sharing, and examining the bigger picture trends.

  7. How to Combine Your Online Marketing Technologies Effectively & Efficiently

    Whether each channel is managed by a different user, a separate agency or by the same team, this continuity in data and workflow ensures smoother and more reliable work. As Google’s Enhanced Campaigns announcement news has reminded us, it’s...

  8. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    Companies that.have websites which don’t convert as well… don’t have as good an in-house marketer or agency… can’t accept competitive marketing goals… will drop out of the game. In order for you to remain around (be you in-house marketer, business...

  9. Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers

    The most important SEO metrics looked slightly different on the agency side: On the agency side, mobile was again most impactful. The complete State of Search Marketing Report 2012 is available to SEMPO members to download from their SEM Research...