Perhaps these SEO firms have never had those moments like I described above. And while I was confident in the work our agency had been doing according to analytics and client feedback, I was surprised when the client offered to take us for a tour...
As a brand marketer targeting China, it's easy to get local PR firms that hire the water army - better known in Chinese as “Shui Jun” - to post positive comments about your company or negative comments about a competitor on the Internet under the...
While B2B firms might see their sales slack off during November and December, it's the peak of the year for many consumer-facing organizations. Just remember to ask your prospective agency to show you some examples of successful seasonal marketing...
Canada's Yellow Pages Group Buys Trio Of Digital Ad Firms - paidContent Getting Ready for the Holidays with YouTube - AdWords Agency Blog SEM Basics Organic Search Listings That Drive Clicks by John Greer
Prior to Canalytics, he held various e-marketing management positions for technology and software companies that include Komunik - a Relational Marketing software vendor, Cognicase - a Canadian leading IT consulting and systems integration firms...
Because SEO is a much more laborious process (companies must dedicate IT resources, copywriters, PR firms and others), it can be more difficult to get implemented. The agency is responsible for benefits, costs for office space, costs for computers...
Many agencies and search firms claim to view search holistically when updating ongoing strategy and planning considerations. If at least one answer doesn't flow right out of the agency or SEM representative's mouth, you should be able to tell this...
Recruiting, staffing and temporary contract, temp-to-hire and direct-hire placements at search marketing agencies, & advertising firms. Whether seeking employees in-house or for an agency, as offline channels continue to fold into the 'net at...
Sara Holoubek is a free agent consultant, advising growth firms and investors in the interactive technology and advertising sector for the past 2 years. As a co-founder of SiteLab International, a full-service interactive agency, Dana's extensive...
In light of demand, good search marketing firms are rare, and finding a vendor perfectly suited to your needs requires legwork, research, and persistence. I suggest you research the questions raised yourself, or even hire a consultant to help you...
In light of demand, good search marketing firms are rare, and finding a vendor perfectly suited to your needs requires legwork, research, and persistence. The "correct" answers to a few of these questions will be unique to your application and may...
Some of the firms we interviewed transparently share subcontractors with their clients, even to the point of direct billing and no marked up fees. Maximizing conversions is critical for our clients, so we partner with web designers analytics firms...
AOL Yahoo Talk Merger - Microsoft RebukedThe i-banks are advising Yahoo on mergers with media and technology firms that might snatch Yang & Co.from the jaws of Microsoft. UK search marketing survey goes liveOnline publisher E-consultancy in...
Online reputation management, of course, is a natural fit for marketing communications firms. The smart money's on PR firms that incorporate SEO tactics into their marketing communications strategies.
Either these large firms haven't invested money on SEO (or implemented suggested SEO fixes), or they hired the wrong guys for the job. You can find quality SEO firms by attending conferences (like Search Engine Strategies in New York City in March...
The crowding out of new and potentially better search engines means that smaller firms will be less inclined to innovate and attempt to enter the search space. We've been talking about this at my agency this morning, and the general feeling is that...
There are Web design firms that "say" they do SEO, but have no clue what it really is (the "add some words to the title tag" people). Other SEO firms churn and burn (the "take the money, and run rampant on your site, causing harm" people).
Google Bar Codes and Three Martini LunchesSearch marketing firms have a tremendous competitive advantage over traditional ad agencies. Facebook Ads & Applications: Critical SEM Learning CurveIf your business or agency's search marketing department...
Why Most Public Relations Firms Aren't Great Social Media & Blogging Experts, SEM Clubhouse SEW Experts: The Day the Agency Model DiedEndless possibilities might not be the best way to label the latest round of partnership redefining.
Why Most Public Relations Firms Aren't Great Social Media & Blogging Experts, SEM Clubhouse Google AdWords Certified should differentiate between a person working from their home doing search for a few months versus a professional with a company or...
