Prior to joining Twitter, Lunenfeld was a founding member and CEO of Moxie Interactive, a top digital agency, leading engagement with world-class brands such as Verizon Wireless, L'Oreal, Twentieth Century Fox and Coca-Cola.
He has spent the last 17 years working at various interactive, high-tech, and new media companies on the agency-side, client-side, and as an entrepreneur. Proulx is a Senior Vice President and the Director of Social Media at Hill Holliday, a...
Coming up this Thursday: Carolyn Shelby, Director of SEO for the Tribune Company and 435Digital, the interactive agency division of Tribune, is in the studio again and we’re excited to talk SEO with her.
The execution of your strategy is dependent on multiple teams and team members doing their job in a collaborative manner – this varies between brand/in-house and agency models. Interactive Marketing Forecast 2011 to 2016.
The mission is to create a brand that offers remarkable digital agency services and also headlines its own conference … a conference that is boutique in nature and coined to be a digital marketing experience.
Developing a discipline of forecasting and using that information to focus on the most attractive value opportunities in the competitive field of SEO puts you, as an agency, independent specialist, or brand ahead of your business competition.
We regularly audit campaigns for clients who manage their accounts in-house or through another agency, and we regularly audit our own clients’ accounts for challenges, opportunities, etc. Jeremy Hull, Associate Director of Paid Search for iProspect...
Where possible involve a brainstorm with agency and client in one room. Think beyond simply publishing and marketing your content. While I certainly don’t agree with everything Nietzsche shared, his famous quote above captures nicely where digital...
An award-winning copywriter and content developer, she offers both direct and digital marketing experience, both client-side and agency-side, and has worked on major B2B accounts that include American Express, Intuit, Xerox, IBM, Pitney Bowes, and...
Will Margiloff, CEO appointed home-grown agency veteran and successful entrepreneur, Edmardo Galli as Managing Director of their new operation which is based out of Sao Paulo. Galli sold the agency to Ogilvy s such a distinctive market that it has...
Instead of just using exact match anchor links, better to diversify anchor text by using branded and non branded keywords,” says Peter Leifer President and CEO of PrimeView Interactive marketing agency.
Contrary to the overwhelming sentiment that Penguin is a heartless site destroyer, digital and direct interactive agency Rosetta published a case study and series of insights demonstrating a positive effect on site rankings they attribute to it.
For those extreme left or right brain thinkers it is time to engage and collaborate with your counterparts and peers, look at developing your skills and, if you are a business or agency, train and manage talent whilst structuring your agencies...
If you’re an online marketing agency, SES is an opportunity to strengthen your service offerings. The biggest SES event of the spring, SES New York, will bring together more than 4,000 online marketers, more than 100 exhibitors, networking events...
At least one SEO platform being integrated, via acquisition, into an automated content marketing or CRM platform, or even large agency network. Eventually all prospective clients will have more knowledge of what you do as an agency and I wouldn't...
Youth, our social media agency, who are experts in the field. We also spoke with Eric Hadley, general manager of worldwide marketing for Bing and MSN and Michael Donnelly, director of worldwide interactive marketing at Coca-Cola, about their...
Shortly after I published my post, I came across a brilliant piece by Ian Lurie of Portent Interactive, “11 reasons no sane person starts an interactive marketing agency. Most of what I don’t love about this space is running an agency (the business...
Publicis, a communications and advertising company based in France, acquired Rosetta, an interactive marketing agency. HubSpot, an inbound marketing company, has purchased Performable, a "middle of the funnel" company whose approach increases the...
Opportunities tab optimization ideas now available through the AdWords API (beta) - AdWords Agency Blog Social Media Marketing Can Real-Time Marketing Be Without Elephant-sized Backlash? Twitter to offer brands Facebook-style pages - Marketing...
But I should disclose that SES is a client of my agency. Check out the Smart Mobile Marketing session. Attending the leading search and social marketing event will help you and your organization (1) keep up-to-date with industry trends, (2) see new...
