SEO News

Agency Fionn Downhill

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  1. Elixir Interactive Online Reputation Management Case Study

    What is unusual is that the interactive marketing agency, which provides online reputation management and search engine optimization services, and it's well-respected CEO and President, Fionn Downhill, are the targets of a mean-spirited and...

  2. Agency Leadership -- Imparting Your Vision

    My agency has gone through many sticky situations and, without my persistence to keep going and my will to succeed, we could have gone under in many instances. I've looked at setting up your SEM, finding clients, marketing your agency, selling your...

  3. Training Your Search Marketing Employees - Part 1

    Knowledge of the Agency Last time, I covered how to recruit and find staff for your agency. The first part of the training always revolves around understanding the agency -- who we are, why we're in business, and what our clients expect from us.

  4. SEW Experts: Training Your Search Marketing Employees

    In today's Business of Search column, "Training Your Search Marketing Employees - Part 1," Fionn Downhill outlines some of her training methods for new search agency employees. Your employees are the most important asset of your business.

  5. Recruiting the Right People for Your SEM - Part 2

    In my last column I looked at beginning the hiring process for your SEM agency. This column reviewed recruitment and finding the right people for your SEM agency. Today, we'll look at the actual hiring process, job ads, candidate evaluation, and...

  6. Sales and Your Search Marketing Agency - Part 2

    Why did the customer buy services from your agency? This will give you a clearer understanding of what differentiates your agency from competitors. Next time I'll look at an issue that troubles many a search marketer: hiring the right people for...

  7. Search Marketers' Wish Lists

    Fionn Downhill, president of Elixir Systems Google AdWords Certified should differentiate between a person working from their home doing search for a few months versus a professional with a company or agency that has years of experience.