SEO News

Agency Ad Serving

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  1. Sponsored Article: Game on - Turning the Lights on With Viewability

    Today’s agency leaders understand that tying viewability to ad serving platforms (such as Vindico’s Adtricity) can shine broad lights across the industry’s currently dark field. Furthermore, approaches that leverage existing ad serving technologies...

  2. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    In its report, BrandVerity acknowledged the fact that the hotel’s ad was a small slice due to regulations from advertising platforms against double serving ads from the same domain, but it did give tips on how brands could get a bigger piece of...

  3. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    So by serving them more ads catered to their interests, we could get a 5 percent CTR at a third of our normal CPA and thus we will gain more profits each month. Whether you work in-house or at an agency, there is no escaping the core client...

  4. SES Accelerator: Search & Social in San Diego on February 10, 2011

    Chertudi and his team have deployed a comprehensive marketing technology-based solution for increasing response effectiveness by intertwining search marketing automation, email and direct mail lead nurturing automation, progressive telephony, on...

  5. SearchDay | The Better You Rank...the Better You Rank!

    By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone. We work with a number companies in the financial services sector and more and more we are getting legal opinions that we...

  6. Winning the Local Search Battle - Part 2

    Which resonates better: "Service available in your area," or "Serving Greenwich since 1972"? If your agency or internal marketing personnel state: "yeah don't worry, we have local covered; we broad matched all your keywords, so we pick up anyone...