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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Licensing agency Merlin estimates that collectively, independent labels account for more than 32 percent of market share of the music industry's sales and streams. In preparation for the Music Pass service, YouTube has been working with these...

  2. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  3. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    Earlier this year, The Search Agency released a report on the state of PPC for Q4 2013, which showed mobile CPC was down across sectors, making opportunity high for advertisers in many industries. EMarketer estimates that "Google will have a...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. Ad networks: The most stable element of Russia's advertising market. Ad exchanges: Within the RTB ecosystem, this is the connector between advertisers and publishers.

  5. PPC Management Operations: The Ultimate Guide

    Pro tip: If you're an agency or consultant and you notice something is off, call up the client. They might be able to explain the odd behavior, for example, the shopping cart was buggy or someone internally clicked on the ad and put items in the...

  6. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    By focusing on the top converting paths by adjusting marketing messages between channels for consistency and ensuring the right ad frequency, my agency increased revenues by an additional 10 percent (holding all other KPIs constant).

  7. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    In fact, on Bing, nearly one in every nine SERPs had an online travel agency (referred to as an “OTA” in the study) in the No.position in the paid search results for a hotel brand name search. What the study found was that travel agencies had a...