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  1. Sponsored Article: Game on - Turning the Lights on With Viewability

    Because it is the world’s biggest agencies that understand the need for stadium lights. It’s game day for digital video – like today’s leading agencies, let’s show the fans how good this game can be. Today’s agency leaders understand that tying...

  2. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    What the study found was that travel agencies had a significant and consistent presence in the PPC ad results when performing a search for a hotel’s brand name. But BrandVerity conducted a study to see just how many online travel agencies were...

  3. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Television networks, providers, brands, and agencies must continue to unshackle themselves from dated business and advertising models and rediscover television as a new medium. Proulx is a Senior Vice President and the Director of Social Media at...

  4. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    Integrated agencies with strong digital arms will take their standard fare – bigger advertisers who really want an agency, and are willing to spend the bigger dollars. In the future, SEM agencies will desperately need to justify why they cost 3x-4x...

  5. Why Search Agencies Should Tune Into the Display Buzz

    Let’s look at the size of the display opportunity, why search agencies are in a unique position to offer display services, and the evolution of display advertising – from the direct-to-publisher approach of the past to the more effective demand...

  6. Baidu Paid & Organic Search Starter Guide

    Your agency is likely to provide funding to Baidu on your behalf, but be warned, isn’t entirely uncommon for small Baidu agencies/resellers to run off with your media funds and close their shop. Baidu's business model is to sell its advertising via...