My agency ran mobile offers campaign and found that for every one sale via mobile, 11 more converted offline. This is huge and really changes the way you value that ad spend. It's easy to measure sales as a conversion point to help value your ad...
Most clients – and I'm afraid most agency people – think the rational appeals for their products are much more important than the consumer thinks they are. April also saw the first non-English language ad to make the U.S.list, demonstrating the...
R.M.traditional full service Ad Agency) And while I was confident in the work our agency had been doing according to analytics and client feedback, I was surprised when the client offered to take us for a tour of their entire facility to have us...
Part of the Snickers “You are Not You When You’re Hungry” campaign, AMV BBDO ad agency in London worked with Google to obtain a list of the top 500 search terms. Clearly, the ad agency had to work with Google to get this campaign approved, as...
If they had launched this one or two years ago, it would have been rolling along by now," says Maciej Fita, SEO director at Brandignity, a Naples, Florida-based agency that helps small-to-medium-sized companies with digital marketing efforts.
As always, I should disclose that SES Toronto is a client of my agency. Content Marketing Tactics from the Trenches: How to Execute a Blog really is and why most ad impressions are wasted spend, and overcome common challenges faced by the search...
The Importance of Being Seen: Viewability and Brands – Adwords Agency BlogActive View gains accreditation from Media Rating Council. Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only...
They look at it as a great opportunity because if they're charging a percentage of spend, they're going to make more money as an agency. The last reason and kind of the overarching theme is that if you don't control the feed as an agency or as a...
Whether you choose to work with an agency or bring it in house, he said, you need to invest in PPC. The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the...
It's astounding: big brands, with seemingly bursting-at-the-seams marketing budgets, gobs of support, and likely further agency support from various vendors, still produce lackluster Facebook ads. Instead, highlight the fine details of a dress with...
Gunnard Johnson, Google's Advertising Research Director, posted a related story on the AdWords Agency Blog to explain what's powering YouTube's growth. And all of the Ad Age Top 100 brands are now running campaigns on YouTube.
In addition to the common filtering attributes throughout the site, the Creative Sandbox section also enables a search for campaigns based on a brand or agency that submitted work. Government or Ad Types, the website actually provides faster access...
The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search – and make more money doing so. Traditional search agency services were developed for large clients and...
The agency you're utilizing should have a standard process in place for ad text testing. Whether it is view-through conversions or assists, your agency should be managing these keywords based on their support to the conversions that end up coming...
And if you work for an agency, sending the keywords to the client for approval helps, too. People actually clicked on the ad like crazy! Frequently, I’ll use Excel to create all possible ad permutations for DKI – it’s easier to spot the bad matches...
He has spent the last 17 years working at various interactive, high-tech, and new media companies on the agency-side, client-side, and as an entrepreneur. Proulx is a Senior Vice President and the Director of Social Media at Hill Holliday, a...
Digitas is another customer, and Sean McDonald, vice president and group director, search engine marketing for the agency, says, "It's a solid tool that really does a lot of the things we need to make our lives easier.
Where Does Analytics Fit Into Your Agency? But if your agency isn't yet crazy about mastering analytics, it may be time to commit, open up a bottle of a champagne, and count down all over again. When you work in a digital agency, it's easy for...
Can an insurance company use crowdsourcing to take a function typically performed by an ad agency and outsource it to an undefined (and fairly large) network of people in the form of an open call? SafeAuto held an open casting call to find the...
Neil Krishnan, SEM analyst with Dana Communications, a Princeton, NJ based advertising agency, was also upbeat about the news. If you see an ad for boots, that's instantly going to pique your attention more than an ad for, say, a car battery.
