For those looking to hire a link builder, be it in-house or via an agency, I feel pretty confident that you can identify the ability and savvy of a link builder with just five questions. Now that we've seen entire link building related companies...
One agency I know of probably has more than 100 attorney/law firm clients, and operates under the credo of “we only work with one law firm in each area of practice in each geographic location”. Understanding the gray area between what Google says...
The Federal Appeals Court has upheld the National Security Agency's decision not to release information confirming or denying if they have a relationship with Google. In response the NSA invoked the "Glomar" response, which refers to a 1970s case...
Blog: AdWords Agency Blog Sometimes you need to take a step back and review the battleground from afar. In other words, extract yourself from keyword-level analysis and take-in the bigger picture. Even the most battle-hardened PPC manager can hit...
Greenlight, a digital marketing agency based in London, asked users if they would use a future Facebook search engine. A new survey finds 48 percent of respondents dislike the idea of Facebook launching its own search engine to directly compete...
The end user may well find it to be a very useful tool to gain visibility for messages that are important to them, and rise above the huge volume of comments that flow through the news feed," said Ethan Hays, search director at New York ad agency...
Has your agency been considering adding display advertising to your service offerings? So, should search agencies ignore the noise or listen more closely? Search agencies need to tune in to the display advertising opportunity.
Yellow Door”, a PR agency How do you ensure a brand with a somewhat peculiar name has prominence in search results for its brand terms, while not attracting irrelevant clicks to the site that will increase bounce rates, and waste ad budget in pay...
If your business has been either forced into the spammy links game because it was what was required within your niche to rank, or you simply trusted your agency to ‘do the right thing’ then you could have an issue.
Additionally when working together with an agency there are costs for communication and coordination since the agency first has to get to know the company as well as its products and services. An agency, on the other hand, is often paid per time so...
The campaign to defeat Issue 2, known as We Are Ohio, hired political consulting and ad agency The New Media Firm to serve as its principal strategists and produce its television, radio, print and online advertising.
Some websites are out to make a quick buck (not thinking of their customers/visitors), or they have been misguided by an agency or by some black hat SEO magician that it’s OK to use tricks. Work even more closely with your agency or consultant: Ask...
The biggest shops with the swankiest offices would still get by on their agency brands and long-standing relationships, but in the first decade of the 21st century, big changes were afoot. Conventional wisdom suggests that a decade ago, digital...
Marty Weintraub, co-owner and founder of aimClear Online Marketing Agency, also shared some marketing wisdom for Penguin victims looking to come in out of the cold: Google promises! But what does that mean to the small- to medium-sized business owner?
Whether you’re an agency reporting to a client or an in-house employee reporting to your CEO, don’t underestimate the power of gorgeous data visualizations. In fact, for every task an online marketer may face on a day-to-day basis, there’s an...
A letter authorizing your chosen agency, if you have one, to manage your account. Your agency is likely to provide funding to Baidu on your behalf, but be warned, isn’t entirely uncommon for small Baidu agencies/resellers to run off with your media...
Google today filed a 17-page response to the Federal Communications Commission (FCC), accusing the government agency of causing delays that slowed down the Street View Wi-Fi data grab investigation and resulted in Google paying a $25,000 fine.
If you’re a small spend company considering buying paid search software vs.hiring a freelancer or agency, get the freelancer or agency. I’ve probably talked to hundreds of companies thinking about or actively buying paid search software over the...
Google escaped penalties associated with the Federal Communications Commission’s electronic eavesdropping law in the agency’s investigation of private user data collection through Street View mapping.
Every client or agency will answer this differently to fit their needs. If you’ve been around digital marketing long enough you have probably witnessed the “display versus search” argument multiple times.
