If they had launched this one or two years ago, it would have been rolling along by now," says Maciej Fita, SEO director at Brandignity, a Naples, Florida-based agency that helps small-to-medium-sized companies with digital marketing efforts.
The in-house SEO needs to make sure to be as involved in the selection process as possible, to ensure that the agency / consultant hired is someone who knows what they're doing and that it's someone they can work with.
As always, I should disclose that SES Toronto is a client of my agency. The full SES Toronto 2013 conference agenda is now online. SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced...
The Importance of Being Seen: Viewability and Brands – Adwords Agency BlogActive View gains accreditation from Media Rating Council. One page out of millions gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an...
Another instance involved a UK local law enforcement agency's request to take down a YouTube video that falsely portrayed an official wearing a racist uniform. From July to December 2012 Google received 2,285 government requests to remove content...
If you're an advertising agency or you need to do a pitch of some sort to clients, you're going to want to have a presentation complete with examples. You may want to consider building out an international presence to help your business grow for...
Many of my friends, colleagues and readers of SEW are working full time for an agency or company but have the ambition to start their own business. If you have more brains than money, you should focus on inbound marketing.
However, I'm an agency-based SEO working across numerous industries, and while collating this list I have undertaken a range of SEO roles from being in the trenches writing title tags to running an SEO department.
They look at it as a great opportunity because if they're charging a percentage of spend, they're going to make more money as an agency. The last reason and kind of the overarching theme is that if you don't control the feed as an agency or as a...
My link building agency runs into networks every single day. We all know that. However, in the rush to get those rankings (that lead to converting traffic of course) webmasters and business owners can be tempted to take shortcuts for easy wins.
I remember a time when almost every RFP included questions about how our agency monitored click fraud. I looked at my agency's clients to see what types of invalid clicks were coming through, and what areas they were coming from.
For example, let's say that you run an SEO agency and one of your basic services is on-page SEO analysis. Whether you're managing a marketing team, a company, or an agency, the only way to truly succeed (and scale) is to make sure you empower your...
Whether you choose to work with an agency or bring it in house, he said, you need to invest in PPC. During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote:
Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. At SES New York, networking was a major priority for...
It's astounding: big brands, with seemingly bursting-at-the-seams marketing budgets, gobs of support, and likely further agency support from various vendors, still produce lackluster Facebook ads. The great news is, many small to midsized business...
If you’re an agency, set-up a meeting with them through your contact and have them facilitate some introductions. They’ll start asking questions like: Where are my competitor’s backlinks coming from? Can we get the same links?
Working in an agency, I reckon this saves me at least an hour a week. If you’re at work, you know there are things that you could be doing right now to improve your website’s SEO. Chances are you probably have a social network open in another...
I should disclose that SES New York is a client of my agency. This will be the first time that this many Meetup groups of marketing professionals, brand advertisers, agencies, and business leaders from the New York metropolitan area have converged...
Portent, a Seattle-based Internet marketing agency, has released a report offering new insight into Google’s Penguin algorithm. The report, based on primary data gathered by the agency, suggested that Google has been “applying a stricter standard...
Gunnard Johnson, Google's Advertising Research Director, posted a related story on the AdWords Agency Blog to explain what's powering YouTube's growth. YouTube is new getting more than 1 billion unique visitors every month.
