For a copy of my agency's simple influencer profile sheet, contact me, and I will send you a copy, but in principle it includes "questions" such as: My agency has created a "first conversation" tick sheet that we work through with each new contact...
What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer? Content is on the minds of marketers everywhere, but how do you tackle it?
There has long been issues with advertisers linking up their analytics data, particularly if they're under two different Google accounts or if it is managed by client versus agency. If you've had problems integrating your Google AdWords and Google...
My digital agency is rebranding, which means a new website, new logo, new target audience and new marketing messaging. For example, "web design company" has much more traffic but "web design agency" brings up a higher quality of businesses.
Advertisers will not only be able to create Vine content using Unruly's Vine Talent Agency and evaluate Vines for shareability and effectiveness using Unruly's ShareRank algorithm; they'll be able to distribute Vine content to a global audience of...
While it might seem crazy to spend $500,000 in vendor fees and $50,000 in agency management time to locally optimize your franchises, I would argue that it offers a great return. Before we dive into the thicket of what it takes to win in the space...
Here are seven things every agency should consider now to ensure future success. The study found that almost 72 percent of agency clients prefer a full service-approach and that 71 percent of marketers believe integration between earned, paid and...
Beckman was recently talking to the CMO of a Fortune 500 company, and during an assessment of their online efforts found their strategies were all separated: they had one agency that ran PPC, another agency that ran SEO, a third agency that ran PR...
Particularly, if you work for a large organization, or work for an agency, it may not be very clear who is available and willing. Agencies: If you're an agency and representing a company, get an email address from the company for outreach.
My agency recently completed a co-exposure test to better understand the impact on keyword synergies. Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in...
Overland, her digital marketing agency's Vice President, and Karunakaran, Sr. Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013. Two of those marketers, Helen Overland from Search Engine...
In the leaked documents, the agency notes that the archive is especially useful for overseas investigations as users will commonly rely on free or low-cost services which run through U.S.companies. National Security Agency (NSA) has been named in a...
Enforce campaign tracking code usage, come up with a standards guide for your digital and traditional agency partners, and seek approval from your executives to hold people accountable. One of the biggest challenges a marketer faces when trying to...
I should disclose that SES Toronto is a client of my agency. This will be the first time that this many groups of marketing professionals, brand advertisers, agencies, and business leaders from Ontario have converged at one industry networking event.
Twitter is now part of mainstream media and an integral player of many organization’s news and information cycle whether you’re a mainstream media personality, local journalist, small business, personal brand, agency, CEO, or Fortune 500 company.
However, the website address www.beema.com is currently owned by a digital marketing agency, still yet to build its website. We've all done it before – we see a commercial for a brand we haven't heard of before and immediately go to Google to find...
The agency has yet to reveal the scope of the investigation or asked for any documentation from Google. The U.S. Federal Trade Commission (FTC) is on the brink of launching a fresh antitrust probe into Google, over alleged misconduct over how it...
I should disclose that SES is a client of my agency. Jeffrey Hayzlett will be the keynote speaker at SES Toronto 2013. Hayzlett will talk about "Driving Change and Growth for Marketers" in his keynote on Wednesday, June 12.
According to an agency representative at Google, this is on the road map – but TBA. Many Google AdWords advertisers are taking the plunge and upgrading to enhanced campaigns. The deadline is looming on the horizon (July 22).
Pressure from agency higher-ups. We've seen the rise of unnatural links manual penalties. The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout algorithm.
