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  1. Your Job Is to Make Google Look Good

    A few months back I was speaking with someone, and they asked me an age-old question about links. Links are given by publishers for a reason, and it's generally intended to benefit the publishers themselves — via the seemingly indirect means of...

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  2. Using Analytical Analysis to Help Improve Conversions

    First and foremost, converters and non-converters, but also several others such as by age group, new vs.returning user, mobile vs.desktop, and so on. By reviewing gender and age group data with secondary dimensions set to Landing Page, you can get...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In the age of keyword "(not provided)," SEO technology companies are working hard to provide options marketers can use to bridge the gap. In fact, Adams shared 10 reason why Google Webmaster Tools isn't a foolproof Plan B for secure search:

  4. Google Supports New Schema for Multiple Business Phone Numbers

    In the age of location-aware, semantic search, it's ever-important to have the search engines understand your business, be it department-specific or location-specific. But now there's a new reason. If you haven't been using any rich markup schema...

  5. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    The age of testimonials and endorsements is changing. The only reason I say that is I have another sibling who didn't graduate. The new ClickZ Live conference series kicked off in New York this morning with a keynote from Randi Zuckerberg, chief...

  6. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Mirroring strategies and opportunities from your competitor is an age-old marketing trick. It's the internet age; there are forums for everything. Another reason link building is so difficult: it's never a singular marketing task done within a bubble.

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Audience Data and Reporting will now make demographic data (age, gender, interests, etc.based on classifier Google has been working on for years. Organic search and content are excluded from the Data-Driven Opportunity Matrix and for good reason...