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Age Majority

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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In the age of keyword "(not provided)," SEO technology companies are working hard to provide options marketers can use to bridge the gap. The unfortunate reality today as a result of secure search in terms of content marketing and SEO is that it's...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Increases bids for the over-30 age group, and removed the under 24 crowd. Layered over age-based modifiers. Our second strategy was based on user demographics (utilizing age, gender, and cookie-based initiatives such as Similar Audiences).

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    It's no surprise that for the masses over the age of 30, hashtags are still a novelty. The next day (January 29) the White House focused on only seven of these hashtags and the vast majority of its tweets promoted the top three hashtags:

  4. The Multi-Platform Majority Has Arrived. Are You Ready?

    Today, nearly 148 million Americans age 13 and older own smartphones and 72 million own tablets. The Multi-Platform Majority: The People and Their Devices Before long, multi-platform users will evolve from being a simple majority to a dominant...

  5. Google Display Network Campaigns: Most Common Mistakes Search Marketers Make

    Start by cutting for gender and age (for instance, keeping car insurance as the example, exclude everyone under 18 and over, say, 85). For a long time, the GDN has been a secondary setting within search, so the vast majority of marketers are search...

  6. 7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers

    Problems introduced through Do Not Track will spawn a new age of creative thinking because the ones with the most to lose, such as ad networks, are in the same difficult spot. While the majority of visitors reading this article are tech-savvy and...

  7. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    Timely PPC feedback involves two aspects of time: the age of the data, as well as an appropriately long time frame. It’s possible and not that uncommon that the majority of your profits comes from a single keyword.

  8. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Set an age range that makes sense for your company and that particular campaign. Age, by a range or exact match Companies were targeting internationally, but getting the majority of fans from countries such as the Philippines and Egypt.