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  1. Pre-PPC Strategies For Launching a New Product

    In the above screen shot, we see that women over the age of 25 who like Whole Foods Market are interested in yoga, spirituality, and meditation. According to Sharon Livingston of The Livingston Group, the first step is to identify your bulls-eye...

  2. Top Brands Now Testing Pinterest Promoted Pins

    From Advertising Age: Advertising on Pinterest from brands like Kraft will be recipe-focused, Advertising Age reported. A month later, Pinterest announced it would be testing the advertising format with an undisclosed group of advertisers.

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In the age of keyword "(not provided)," SEO technology companies are working hard to provide options marketers can use to bridge the gap. Google may start to group phrases together in the future due to Hummingbird that say there's 300 monthly...

  4. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    The age of testimonials and endorsements is changing. Facebook chose to wait until a community asked for it, so they knew it would be a success with that target group. The new ClickZ Live conference series kicked off in New York this morning with a...

  5. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Demographic: Age, gender, family, income, occupation, education, geographic region. Group those similarities, and that becomes your buyer persona. Creating killer content won't do you any good if it's not something your users actually need.

  6. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Scott wrote "Marketing the Moon" with Richard Jurek, president of Inland Marketing part of the hundreds and thousands of unsung participants from the golden age of spaceflight," Scott said. Bonney, the head of NASA's nascent Public Information...

  7. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Increases bids for the over-30 age group, and removed the under 24 crowd. Layered over age-based modifiers. Our second strategy was based on user demographics (utilizing age, gender, and cookie-based initiatives such as Similar Audiences).