SEO News

Age Demographic Targeting

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  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Demographic: Age, gender, family, income, occupation, education, geographic region. For simplicity sake, let's assume you only have one type of person you're targeting, but in most cases, you'll be marketing to a couple of different sets, so you'll...

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. Advertisers can use this information, for example, to build...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our demographic and cookie-based targeting via the GDN wasn’t necessarily bad. Layered over demographic modifiers. Our second strategy was based on user demographics (utilizing age, gender, and cookie-based initiatives such as Similar Audiences).

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Audience Data and Reporting will now make demographic data (age, gender, interests, etc.based on classifier Google has been working on for years. Demographic Data Available in All Reporting Areas Demographic Reporting

  5. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Regarding demographic information on the GDN, the AdWords help section reads: “Some websites on the Google Display Network have demographic information about their visitors, such as social networking sites where users identify themselves by their...

  6. Google AdWords for Video Launches with Improved Targeting on YouTube

    Demographic Targeting - Google’s new all-in-one privacy policy for all Google accounts means that advertisers can now target video ads by age and gender across all Google properties. What used to be hosted separately as the YouTube Video Targeting...

  7. A Few adCenter Tricks For Halloween PPC Treats

    The key costume-buying demographic is a primarily female, age 25 to 49 group (with 70 percent of searchers falling into that age range). Tweak Your Targeting Targeting this group and adding local bids if you have a brick-and-mortar location are...