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Age Demographic Bidding

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  1. A Look at Demographic Bidding for AdWords

    This week I'll defer the topic of content keyword lists to describe a great new tool for AdWords content advertisers: Demographic Bidding. You can use demographic bidding whether you are using contextual or placement targeting and with both CPC and...

  2. Microsoft Adds More Tools for Search Marketers

    The adCenter platform offers advanced targeting, including geotargeting, dayparting, and demographic targeting. Anything they do using Microsoft products is very smart, and can put Google in its place," said Frank Watson, SEM director for Forex...

  3. Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter

    Upon launch, adCenter distinguished itself from competitors by being the first to offer geographic, demographic and daypart targeting. This allows you to target based on (1) users in a specific geographic location, (2) users searching on specific...