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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. You can use this data to go into a second level of PPC...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. Marketers need to be the bees of online advertising...

  3. Demographics and Interests: Coming to a Google Analytics Profile Near You

    We already know that display advertising can target via interest and age/gender, so we’re using the same script to collect that information from our guests, even if we aren't actively participating in display advertising.

  4. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    However, as social media engagement continues to increase, including half of American adults over the age of 65, the pull from customers, employees, investors, and media can be expected to make the Social CEO among the most effective, in-demand...

  5. 5 Ways to Localize Social to Boost Relevance and Exposure

    Age If a multi-location brand has already created pages for each of its locations and set up the “Locations” relationship on Facebook, it can still benefit from using this strategy to further target the messages it sends out by segmenting according...

  6. The United States of Google: Mapping Google Usage by State

    Median age The effect of each independent variable, for example, median household income and median age, is measured by holding other variables constant. Online advertising company Chitika conducted research on which U.S.states had the highest use...