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  1. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. Understanding the strengths and limitations of each type will enable you to implement successful mobile advertising campaigns and...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Eric Schmidt, former CEO of Google, "The New Digital Age" In preparation for the Music Pass service, YouTube has been working with these labels to sign contracts which allow YouTube to license the content for sale through its subscription service...

  3. Pre-PPC Strategies For Launching a New Product

    In the above screen shot, we see that women over the age of 25 who like Whole Foods Market are interested in yoga, spirituality, and meditation. Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. Like flowers, digital channels can thrive with a bit...

  5. The Multi-Platform Majority Has Arrived. Are You Ready?

    Today, nearly 148 million Americans age 13 and older own smartphones and 72 million own tablets. As we cross tab the mobile device population with the population of desktop Internet users, we recognize that an important milestone has recently been...

  6. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    As an SMB in the digital age, your website represents your brand. When prospective customers visit your website after seeing a compelling television ad or finding your organization on Google, the website's role at this point is to enhance your...

  7. 5 Ways to Localize Social to Boost Relevance and Exposure

    Age If a multi-location brand has already created pages for each of its locations and set up the “Locations” relationship on Facebook, it can still benefit from using this strategy to further target the messages it sends out by segmenting according...

  8. Rise of the New School SEO Professional

    Rather than jettisoning their core competencies, SEOs should build upon their technical skills, result-orientation, and outsider status to define SEO for this new age. Even in this age of quality content management systems, the need for technical...