SEO News

Age Ad Digital

RSS
  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. Like flowers, digital channels can thrive with a bit...

  2. The Multi-Platform Majority Has Arrived. Are You Ready?

    Today, nearly 148 million Americans age 13 and older own smartphones and 72 million own tablets. As we cross tab the mobile device population with the population of desktop Internet users, we recognize that an important milestone has recently been...

  3. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    As an SMB in the digital age, your website represents your brand. When prospective customers visit your website after seeing a compelling television ad or finding your organization on Google, the website's role at this point is to enhance your...

  4. 5 Ways to Localize Social to Boost Relevance and Exposure

    Age If a multi-location brand has already created pages for each of its locations and set up the “Locations” relationship on Facebook, it can still benefit from using this strategy to further target the messages it sends out by segmenting according...

  5. Rise of the New School SEO Professional

    Rather than jettisoning their core competencies, SEOs should build upon their technical skills, result-orientation, and outsider status to define SEO for this new age. Even in this age of quality content management systems, the need for technical...

  6. Leveraging Twitter & Facebook Ads at #SESChi

    Those ads led to an interview for aimClear with Ad Age magazine. At digital marketing agency TPG, Freid uses social to communicate with customers and to extend his clients’ reach into new audiences. Changes to the Twitter Ad Platform