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  1. Google Reveals What New & Expectant Parents Search For

    Another factor in new parents' mobile use is their age," according to the authors. With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    It's no surprise that for the masses over the age of 30, hashtags are still a novelty. I was watching the Super Bowl (#GoHawks) when my wife asked me about hashtags. Granted, I was writing down every hashtag that came up on the screen for an...

  3. 6 Billion Hours of Video Watched on YouTube Each Month

    It's not an age group; it's an attitude and mindset defined by key characteristics. And this week Robert Kyncl, Vice President, Global Head of Content Partnerships for YouTube, announced that these visitors "are watching more than 6 billion hours...

  4. CIVETS: New Global Marketing Opportunities in Emerging Economies

    South Africa has a population of 49 million and a lower median age of 25, while Egypt has a population of 84 million and has a median age of 24, the lowest of the group. You can see a stark contrast between the CIVETS and the U.S.and the UK, which...

  5. Facebook Best Social Media Network for Brand Interaction [Study]

    The “10 Quick Facts You Should Know About Consumer Behavior on Facebook” report analyzes data collected via an online panel, from 1,491 American consumers over the age of 18. Surprisingly, an average of almost 13 percent across all age brackets are...

  6. Almost 75% of Active American Social Networkers Shop Online [Study]

    Facebook is also the most popular mobile app across all platforms, with Internet users over the age of 50 currently driving the growth of social networking on mobiles. Nielsen’s third quarter study, “State of the Media: The Social Media Report...

  7. Searcher Demographics – We Are What We Search

    Available measures are age, income, location (home/work), region of the U.S.household size, and presence of children in the household. The most striking differences between Google+ searchers and Facebook searchers are in age and income level.