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  1. Dealers fret over NSFR impact on equities

    In the dawning age of widespread clearing and bilateral margining, this could be a significant burden, banks warn. Banks fear that a number of standard equity markets practices – ranging from futures hedging to short selling and IPO underwriting...

  2. Your Job Is to Make Google Look Good

    A few months back I was speaking with someone, and they asked me an age-old question about links. Yes, that's right, if you want Google traffic, your job is to make Google look good. This post will explore why this is true, and what it means for...

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  3. Using Analytical Analysis to Help Improve Conversions

    First and foremost, converters and non-converters, but also several others such as by age group, new vs.returning user, mobile vs.desktop, and so on. By reviewing gender and age group data with secondary dimensions set to Landing Page, you can get...

  4. Japan FSA: cross-border recognition process too slow

    Why is it the debt markets are bilateral in this day and age when electronic platforms in certain fixed-income instruments are already bringing down the bid/offer spread. US and Europe must recognise third-country rules as equivalent sooner

  5. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post so much information about themselves, from geo-location to age and employment history. Could LinkedIn advertising be an answer for brands that are "tapped...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Age range, demographics, intellect, level of niche interest, familiarity with brand) How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer...