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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In the age of keyword "(not provided)," SEO technology companies are working hard to provide options marketers can use to bridge the gap. Marketing is more complex today than ever. Much of this is due to the progress we've made in technology.

  2. Google Supports New Schema for Multiple Business Phone Numbers

    In the age of location-aware, semantic search, it's ever-important to have the search engines understand your business, be it department-specific or location-specific. If you haven't been using any rich markup schema on your website, you're missing...

  3. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    The age of testimonials and endorsements is changing. The new ClickZ Live conference series kicked off in New York this morning with a keynote from Randi Zuckerberg, chief executive of Zuckerberg Media and former director of market development for...

  4. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Demographic: Age, gender, family, income, occupation, education, geographic region. It's not enough to have killer content anymore; you have to know how your audience will absorb that content. Creating killer content won't do you any good if it's...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Scott wrote "Marketing the Moon" with Richard Jurek, president of Inland Marketing part of the hundreds and thousands of unsung participants from the golden age of spaceflight," Scott said. Content marketing is all the rage today, but did you know...

  6. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. Integrating Google AdWords and Google Analytics makes for a data...

  7. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Layered over age-based modifiers. Our second strategy was based on user demographics (utilizing age, gender, and cookie-based initiatives such as Similar Audiences). Increases bids for the over-30 age group, and removed the under 24 crowd.

  8. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    It's no surprise that for the masses over the age of 30, hashtags are still a novelty. I was watching the Super Bowl (#GoHawks) when my wife asked me about hashtags. Granted, I was writing down every hashtag that came up on the screen for an...