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  1. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Eric Schmidt, former CEO of Google, "The New Digital Age" YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly unfavorable and non-negotiable terms," The Guardian reported.

  3. Pre-PPC Strategies For Launching a New Product

    In the above screen shot, we see that women over the age of 25 who like Whole Foods Market are interested in yoga, spirituality, and meditation. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you...

  4. Rachel Louise Carson Google Doodle Honors Marine Biologist, 'Silent Spring' Author

    Carson died in 1964 at the age of 56 of a heart attack at home in Silver Spring, Maryland. Today's Google Doodle honors marine biologist Rachel Louise Carson, who was born on this date 107 years ago. Google's special logo depicts Carson in a field...

  5. Top Brands Now Testing Pinterest Promoted Pins

    From Advertising Age: Advertising on Pinterest from brands like Kraft will be recipe-focused, Advertising Age reported. We first learned about Pinterest’s plans for promoted pins in September 2013. A month later, Pinterest announced it would be...

  6. Dorothy Hodgkin Google Doodle Celebrates Biochemist

    Hodgkin began suffering pain in her hands at age 24, and was diagnosed with rheumatoid arthritis. Hodgkin died March 29, 1994 at the age of 84 of a cardiac stroke. A Google Doodle today celebrates the 104th birthday of British scientist Dorothy...

  7. Google Reveals What New & Expectant Parents Search For

    Another factor in new parents' mobile use is their age," according to the authors. With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends...

  8. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In the age of keyword "(not provided)," SEO technology companies are working hard to provide options marketers can use to bridge the gap. Marketing is more complex today than ever. Much of this is due to the progress we've made in technology.

  9. Google Supports New Schema for Multiple Business Phone Numbers

    In the age of location-aware, semantic search, it's ever-important to have the search engines understand your business, be it department-specific or location-specific. If you haven't been using any rich markup schema on your website, you're missing...

  10. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    The age of testimonials and endorsements is changing. The new ClickZ Live conference series kicked off in New York this morning with a keynote from Randi Zuckerberg, chief executive of Zuckerberg Media and former director of market development for...