African Americans Researching a new market, customer, or channel can be wildly inefficient. The Internet has abundant information, but finding just the right information you need is time consuming if you don’t know some of the tricks.
Twenty-eight percent of online African-Americans use Twitter, with 13 percent doing so on a typical day. Urban African Americans and Latinos (both of whom have high rates of smartphone ownership) also stand out as heavy mobile Twitter users.
Our president is African-American, and there are blacks on the Supreme Court and in Cabinet positions. Marching arm-in-arm with fellow Americans, Dr. Day in the United States, is honoring the holiday and legacy of the preacher of nonviolent...
Nevertheless, Ebony magazine still predominantly targets African Americans, while the new Asian market in town may want to get the word out to their demographic first. And here, just a mere sampling of the nationally recognized tribes of Native...
African Americans are better represented on Twitter than on any other social network. The study found that Americans spend the most time on Facebook, with Yahoo and Google a distant second and third, respectively.
Pew also found that Internet users in rural areas are now just as likely as users urban and suburban areas to have used these sites, and online African-Americans and Hispanics are more likely than Internet-using whites to visit video-sharing sites.
How many heard President Obama's speech the other day where it appeared he was calling on African Americans to take control of their destinies in an almost rise up and revolt tone reminiscent of the Black Panthers of old?
In many African nations, for instance, a large percentage of web access takes place in Internet cafes. Preferred architectural styles: If they have large houses (Americans), they'll search for big items.
Last spring, IAC launched RushmoreDrive.com, calling it the first search engine targeted towards African-Americans. The goal is to provide commentary from an African-American perspective to their users.
Searchers can still embark on “green” searches using Yahoo via Ecocho, and now there's even a “black version,” meaning it displays a dark background (and not a niche search site for African-Americans), which some think uses less energy.
There are 40 million African Americans in the U.S.and we estimate an additional 20 million Blacks from Africa, Latin America and the Caribbean. First an ad featuring Jesus, now Ask (IAC Interactive) has announced it will launch a 'Black' online...
