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  1. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Unless, of course, your viewpoint is that of a government official responsible for controlling the unruly masses in the Middle East or North Africa. I talked about how Google+ provided a hub by which users could be tied to their websites, content...

  2. BlueGlass Acquires Idealizer, Secures European Hub

    The move comes as the company also launches a new operational hub in Switzerland aimed at serving the EMEA (Europe, Middle East and Africa) region. Tampa-based BlueGlass has strengthened its European presence with the acquisition of Swiss digital...

  3. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    For example, “buy Cinema tickets in Leicester Square” or “book South Africa safari holiday”. Quite often it can be easy to overcomplicate content strategy and keyword research. There’s lots of great ways you can go into detail on this, but before...

  4. Bing Top Searches of 2012: Those Kardashian People, iPhone 5 & Beyonce’s Baby

    Africa = Johannesburg, South Africa What most captured the interest of the American public this year? Kim Kardashian was the most searched person this year, and she didn’t even have a new sex tape out!

  5. The Growing Importance of International Mobile Search

    The incidence of mobile search is also high in other developing markets, including the other emerging economic powerhouses of the BRIC nations (Brazil, Russia, India, China) and the CIVETS grouping (Colombia, Indonesia, Vietnam, Egypt, Turkey, and...

  6. 2012 London Olympics: How the World Was Searching

    Middle East-Africa: 92 From the early questions regarding Michael Phelps’ legacy (not an issue) to Usain Bolt’s dominance in sprinting (quite dominant) we are rarely at a loss for discussion topics when it comes to the Olympics.

  7. Global Mobile Search Ad Spend Tops $3.2 Billion in 2011

    Other regions such as Latin America and the Middle East and Africa were also involved in the data but account for a relatively small percentage of the market with 6.7 percent combined. The global mobile advertising market was valued at over $5.3...

  8. CIVETS: New Global Marketing Opportunities in Emerging Economies

    Many economists regard the CIVETS countries – Colombia, Indonesia, Vietnam, Egypt, Turkey, and South Africa – as the next wave of fast growing emerging economies. South Africa has a population of 49 million and a lower median age of 25, while Egypt...