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  1. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    While the volume is low, the term trended in the regions you would expect it to trend: the Middle East and North Africa (Egypt, Lebanon, Jordan, Iraq). New Year's Eve is possibly the only event that is celebrated all around the world regardless of...

  2. Gamification in Marketing: Lessons from the Khan Academy Website

    In 2011, my family and I spent a year in a remote region of South Africa. My children homeschooled and I was nervous about being their math teacher, until we discovered KhanAcademy.org. Through our experience with their site, I learned valuable...

  3. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    For more information and specific stats for other areas of the world including Latin America, Europe, the Middle East and Africa, check out the study here. Mobile advertising revenue is up across the globe, according to the latest findings from the...

  4. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Unless, of course, your viewpoint is that of a government official responsible for controlling the unruly masses in the Middle East or North Africa. I talked about how Google+ provided a hub by which users could be tied to their websites, content...

  5. BlueGlass Acquires Idealizer, Secures European Hub

    The move comes as the company also launches a new operational hub in Switzerland aimed at serving the EMEA (Europe, Middle East and Africa) region. Tampa-based BlueGlass has strengthened its European presence with the acquisition of Swiss digital...

  6. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    For example, “buy Cinema tickets in Leicester Square” or “book South Africa safari holiday”. Quite often it can be easy to overcomplicate content strategy and keyword research. There’s lots of great ways you can go into detail on this, but before...

  7. Bing Top Searches of 2012: Those Kardashian People, iPhone 5 & Beyonce’s Baby

    Africa = Johannesburg, South Africa What most captured the interest of the American public this year? Kim Kardashian was the most searched person this year, and she didn’t even have a new sex tape out!