Moreover, affiliates attract consumers who tend to spend more than the average online shopper. Businesses that depend on affiliates to drive traffic and sales will need to first find a new network to manage their accounts and then notify affiliates...
Stores are true merchants – they are typically not thin affiliates. These merchants are not thin affiliates. We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better...
Passing PageRank to affiliates is never a smart idea, and Google isn’t going to react well. When I first begin speaking with companies that have been impacted, my goal is to quickly identify exactly what happened over time, so I can begin the...
And this disdain isn’t reserved for spammy scraper sites or thin affiliates only. It may be a new year, but that hasn’t stopped Google from rolling out yet another Panda refresh. Last year Google unleashed the most aggressive campaign of major algo...
The update policy reads, "We may share User Content and your information (including but not limited to, information from cookies, log files, device identifiers, location data, and usage data) with businesses that are legally part of the same group...
This shouldn't be a difficult concept but it does seem that some affiliates don't take the time to alter anything and simply pull in loads of product descriptions that are being used all over the web.
The research found that only 4 percent of national brands surveyed felt that local marketing affiliates had an excellent grasp on marketing tactics. This could be the reason why over 48 percent of national brands don't rely on local affiliates for...
Affiliates or Google: Who Really Drove That Ecommerce Sale? However, there’s not so much practical advice on how to use content to make a difference on the bottom line. Perhaps as an industry we have done a poor job communicating this and that’s...
There is a natural balance between purging poor quality content with Panda filters and amplifying the resonance of the signals sent from high-quality, trusted content providers has certainly helped enterprises and big brands eliminate a lot of...
Competitors/affiliates bidding on your brand. Auction Insights launched at the end of May this year, offering advertisers unprecedented keyword data about their competitors. Some awesome things are available, but it's not obvious exactly how to use...
On average, less than 1 percent of Likes on any given page will be removed, providing they and their affiliates have been abiding by our terms," the company said. Facebook is looking to crack down on scammers who use malware and fraud to generate...
In the past, you could get away with the old affiliate model, but today Google continues to give brands the spots in the search results affiliates used to occupy. Let's look at how affiliates can update their model to fatten up their sites to...
This includes paid versus organic search, earned social media versus owned social media, internal and external display advertising, and affiliates. This includes new visitors, prospects, customers, affiliates, and employees.
If you have global affiliates, you may also need a solution that provides support for search engines targeted toward specific regions. If you're a major company in the retail or e-commerce space looking to promote your brand online in an organic...
Most travel affiliates don’t have a contingency plan for the day when their PPC model is no longer profitable. While many travel affiliates are nervous about the future, algorithm updates like Penguin should be seen as an opportunity to review your...
A different site had some duplicate content issues from their affiliates who copied their content. In between two Google Panda refreshes (on April 17 and 27) was the April 24 launch of the Penguin Update.
Ensure you communicate with your top-converting affiliates on a routine basis, in some cases they will notice something awry sooner than you do. Expert advice: Affiliates that send traffic to your site that converts relatively well won’t vary much...
Google’s announcement reads a bit like the long direct response sales letters I used to write for affiliates hocking everything from get-rich-quick programs to all-natural diet products. The result: a more “functional and flexible version of Google...
Knowing the profit per item and not just the retail price would provide conclusive numbers, though affiliates will be working in percentages similar to the example below. The most successful SEO campaign can provide lackluster results if the wrong...
Affiliates are going to hate me for this one. Check it out: A bunch of affiliates with coupon codes. Picture this: You’re shopping online for some blue jeans. You type in [shop blue jeans] in Google to start.
