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  1. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Many large web retailers offer affiliate programs. Features that will help you determine if a website is a true merchant include: a “view your shopping cart” link that stays on the same site.a shopping cart that updates when you add items to it.a...

  2. 9 Questions to Shape and Future-Proof Your Link Building Strategy

    Very few organizations completely lack the ability to create something link worthy (save for the exception of some thin affiliate sites and resellers without their own value proposition). What is your stance on CSR and do you have any charity or...

  3. Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself

    Much like the bait and switch, an SEO con artist may also opt to rewrite affiliate tracking codes for SMB websites that have active affiliate programs. Hijacking Affiliate Codes This will make their “efforts” look good, and affiliate traffic look...

  4. The Dangers of a One-Dimensional Link Building Plan

    Affiliate programs Assuming that these are real .edu links (not on professor or student pages, but on prominent pages of the educational institution's site), you're still left with the question of whether these links are being put in front of the...

  5. Sneak previews of Online Marketing Summit 2010 and SES San Diego

    Social affiliate marketing and analytics by Dan Siroker, co-founder, Spreadly, at SES Chicago 2009 Steve Ennen, Director of Wharton Interactive Media Initiative, and Eric Bradlow, Vice-Dean and Director of Wharton Doctoral Programs, will discuss...

  6. Will Google Adwords Professionals Search Force Agencies To Get Certified?

    Once you go through the initial search you can add other services you may need such as online display advertising, search engine optimization, traditional advertising (print, TV), web design, website analytics, affiliate programs, new media...

  7. SearchDay | Bing from the Agency Perspective

    New NC Tax Law Would Use Affiliate Programs to Define Physical Presence, Collect Sales Tax Posted by Nathania Johnson Jun 22, 2009 North Carolina is following closely in the footsteps of the state of New York in desiring to collect an internet...

  8. The Future of Affiliate Marketing

    What I'm suggesting is an affiliate aggregator that goes beyond the collecting of programs for sites to sell and passes the burden of analysis to the publishers. As Danny Sullivan pointed out in a 2007 interview, "An in-house SEO talking about not...

  9. Measuring the Impact of Multichannel Marketing

    In fact, online marketing is multidimensional (organic search, paid search, display advertising, e-mail, affiliate programs, etc. Traffic Spikes: If your Web site sees a traffic burst after the campaign launches, this can provide a clear signal...

  10. Optimization by Numbers

    Increased audience savvy, and the move toward user control have led to the creation of new online marketing channels, from search to display, from social to affiliate. In the complex world of online marketing, you will likely be asked to run...