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Affiliate Network

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  1. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Comparison pages also have a different algorithm than PLAs, and affiliate listings similarly are ranked differently with Google's algorithm. Choose "Search Network Only" to set up a PLA campaign: Some may even say merchants are getting Scroogled...

  2. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    Since Google migrated PLAs from the Affiliate Network to AdWords in the fall of 2010, Mark Ballard, Senior Research Analyst at RKG, says they’ve been widely adopted by clients. Q3 paid search spend reports from Covario, Rimm-Kaufman Group and...