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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc. For example, sites that trick users into clicking...

  2. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    The announcement said retailers were investing more in organic this year than last, among other tactics like affiliate programs and remarketing. You might remember another study back in June 2013 from Custora that showed the organic acquisition...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    MeetUp202, a group of affiliate marketers, entrepreneurs, and super affiliates; Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal should be to create high quality content and get as many eyes on it as you can by...

  5. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    The site was runs an affiliate program, which at the time hosted a section on the site linking out more generally to great deals on products from across the web, in addition to the core product. This meant that those small blocks of vaguely useful...

  6. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Many large web retailers offer affiliate programs. Last year at SXSW, Cutts hinted at a coming algorithm update to punish sites guilty of "over-optimization", which fueled tons of speculation and dread until Google launched the Penguin update last...