But on the agency side, AgênciaClick, the leading interactive agency in Brazil and one of most awarded in international ad festivals around the globe, was acquired early this year by ISOBAR (part of Aegis Group and owner of Carat and iProspect...
Apr.iProspect to Accelerate Global Expansion Aegis Group's Isobar, which acquired PPC search agency iProspect for $50 million two years ago, is expanding the iProspect brand globally, beginning with Isobar's digital agencies in 36 locales worldwide.
Aegis Group's Isobar, which acquired PPC search agency iProspect for $50 million two years ago, is expanding the iProspect brand globally, beginning with Isobar's digital agencies in 36 locales worldwide.
Last month, iProspect was acquired by Aegis Group to be part of its still relatively new Isobar network. So now one group has two different units with search marketing services -- very similar to the situation with WPP operating mSearch and...
Aegis Group to be part of its still relatively new Isobar network. So now one group has two different units with search marketing services -- very similar to the situation with WPP operating mSearch and Outrider, that I wrote about earlier.
Aegis Group I bet a friend last year that no, ad agencies are not going to swoop in and eat up all the search marketing firms out there. Hmm -- might have to pay out. Actually, I'll still stand by my guns that there's long going to be a place for...
Search marketing firm iProspect was acquired today by the UK-based Aegis Group and will become part of their Isobar digital network. According to a report on the Revolution web site, Aegis paid about $50 million for iProspect.
