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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns, AdWords, PLAs, s a breakdown of the filters she suggested: All of these segments can have their bids adjusted (with the exception of tablets in...

  2. Google AdWords Enhanced Sitelinks Rolling Out Globally: How to Set Them Up

    Google has announced that sitelinks on desktop search ads, first introduced in February this year, are now rolling out to users in all countries where AdWords is available. In the announcement, Senior AdWords Engineer Pramod Adiddam warns, “Like...