SEO News

Adwords Users Demographic Targeting

  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Demographic Data Available in All Reporting Areas Demographic Reporting Audience Data and Reporting will now make demographic data (age, gender, interests, etc.based on classifier Google has been working on for years.

  2. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Regarding demographic information on the GDN, the AdWords help section reads: “Some websites on the Google Display Network have demographic information about their visitors, such as social networking sites where users identify themselves by their...

  3. Google AdWords for Video Launches with Improved Targeting on YouTube

    Demographic Targeting - Google’s new all-in-one privacy policy for all Google accounts means that advertisers can now target video ads by age and gender across all Google properties. Now that AdWords for Video is out of beta, Google has released a...

  4. Google Instant - 10 Things Marketing Teams Need to Know

    Personalization looks like it is on the agenda because coupling signed in users with predictive search will eventually pave the way for demographic based keyword targeting. The 3-second rule': AdWords will count impressions for every ad served...