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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, this is where some AdWords users lose their way. Simply put, if you're an AdWords advertiser, improving your Quality Score should be at the very top of your agenda. AdWords advertisers should assume that the quality score of their ads can...

  2. Google AdWords Adds Consumer Rating Annotations

    If you've been wondering what Google intends to do with the information it's collecting from users about brands and their websites, we learned that one way Google is leveraging that data is through consumer rating annotations on Google AdWords.

  3. 26 Free Must-Have Tools for PPC Success

    A few of us old-timers remember life before AdWords Editor. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads. AdWords Editor The AdWords and Bing interfaces only go so far.

  4. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    You may have read about the introduction of attribution modeling into AdWords. What's New in AdWords? We've had attribution tools in AdWords in a long time in the form of Search Funnels, but the new introduction brings us attribution modeling.