The Disciple has a great relationship with their Google reps. You may know the Oversharer from such tweets as ‘Just updated over 100 versions of ad text… thank god for Adwords Editor’ or such Facebook status updates as ‘OMG client just approved an...
Product Info – Presentations and sell sheets for the reps to deliver and standalone decks that leads can pass around internally. Demos – A standard story to position your company and product consistently across reps and demos.
Ask your Google AdWords reps. Seller Rating Extensions - AdWords Help The Implications of Google AdWords Product Listing Ads AdWords Help Product Listing Ads (full help) - AdWords Help AdWords Video Extensions Overview
It appears the personal relationships between European agencies that run large scale Adwords spends and their dedicated Google reps is just not that important anymore. In the US, Adwords reps have accounts - usually at the industry level...
I heard a lot about "internal tools" available to account reps that can help identify new keywords and content sites which will enhance the performance of your account. Advertisers can now use Desktop to add or edit targeting settings such as geo...
Getting direct, informal access to search engine reps can often be worth the price of admission. New ideas from speakers and fellow attendees, tips on what not to do, new contacts (SEOs as well as search engine reps), inspiration from immersion...
Who they'll be working with depends on how your internal structures are built, but I know in my own personal case, I liaise with all those folks as well as project managers, ad sales reps and the occasional executive from time to time.
Sara Holoubeck reports on this session, noting that the two agency reps and Comedy Central employee on the panel were all "bullish" on contextual advertising. Webmaster Radio’s Jim Hedger caused quite a stir with his exposé on botnets, click fraud...
Google has given to Reps. Google AdWords Starter Edition : Review, Search Engine Journal New AdWords tools and enhancements, AdWords Blog Yahoo Resigns Ad Deal With Guardian Unlimited Even Google's Not Immune To the Slowing Online Ad Boom...
Search engines employ advertising representatives to help search marketers, but sometimes relations between ad reps and search marketers can be difficult or even downright adversarial. According to Lash, "aggressive selling" is all about ad reps...
Search engines employ advertising representatives to help search marketers, but sometimes relations between ad reps and search marketers can be difficult or even downright adversarial. A longer version of this story for Search Engine Watch members...
Ironically, this means that in order to keep its hands clean on the paid inclusion front, Google's ad reps will likely continue to be some of the key players used to get editorial problems rectified. Heck, see this SEW forum post for a recent...
Ad reps from these companies are not going to call on small local merchants that are not online, much less find success in pitching them on complicated paid listings that involve keywords, bidding and uncertainty.
Ad reps from these companies are not going to call on small local merchants that are not online, much less find success in pitching them on complicated paid listings that involve keywords, bidding and uncertainty.
Consequently, people may seek out help on public forums or they may email anyone they think may help, which may include their Google's ad reps. During the Search Engine Strategies conference last month, in a couple of different sessions it came out...
Consequently, people may seek out help on public forums or they may email anyone they think may help, which may include their Google's ad reps. During the Search Engine Strategies conference last month, in a couple of different sessions it came out...
