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Adwords Team

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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Especially if you have a client stiff you on a huge AdWords bill that you were running through your agency like this example! There is nothing wrong with being a focused, specific boutique agency, but don’t say you do everything when you really don...

  2. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. For those who might not know what those little "ad" symbols indicate on your search results, these are ads in...

  3. How Can Good PPC Managers Become Great PPC Managers?

    If the AdWords note said, "Landing page experience: below average," we'd work with the client on improving how the landing page supported the keyword we were looking at. The keyword-level view in AdWords will give you hints on how to improve...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Additionally, 1-800-FLOWERS.com used the new AdWords feature that estimates cross-device conversions (estimated cross-device conversions is one component of “estimated total conversions”) to uncover a 7 percent increase in overall conversions when...