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Adwords System Targeting

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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Support of Google AdWords RLSA adds another arrow to our customers’ quiver of audience targeting options," says Matt Ackley, chief marketing officer at Marin Software. Marin Software is staking its claim as the first Google API partner to support...

  2. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Now, with Enhanced Campaigns, AdWords users can target mobile users with the same campaigns they use for desktop search. This exciting new extension type allows you to attach a redeemable offer (such as a coupon, rebate, or discount) to your...

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Using excel for this exercise is actually quite easy, and is explained perfectly by Brad Geddes, in this absolute must–watch video on how to identify AdWords quality score problems. A great watch for both beginners and intermediates, the video...

  4. Why You Should Use the New Google Remarketing Code

    New Universal Tagging System Makes You the Boss In addition to the process being easier, there are new features available with the newest version of remarketing code that previously required a very advanced set up and knowledge of the old system or...

  5. Setting up PPC Campaigns

    The campaigns and Ad Groups are simply ways to organize the information, like a file folder system. Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing). However, keep in mind that budgets and targeting is defined...

  6. Google Launches New AdWords Targeting Option: Congressional Districts

    Google now offers AdWords targeting within specific Congressional districts, rather than by ZIP code. This announcement expands Google’s use of geographic information system solutions firm Azavea’s Cicero API; in May this year, Google integrated...

  7. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Set an objective; as Facebook says in their targeting help documentation, “Our system will optimize your ad or sponsored story’s delivery by showing it to the people who are most likely to take the action you select as your objective.

  8. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    It seems clear that Google will continue to face legal issues so long as they profit from the sale and distribution of ads that target terms trademarked by others or otherwise attempt to steal traffic away from competitors through AdWords targeting.