Since the switch to enhanced campaigns AdWords has become a system of overlapping targets and multipliers. Leaving aside the argument of which level (campaign, ad group or keyword) this multiplier should be set at, it hints at a major shift in...
Google Loses Round In Lawsuit About AdWords Pricing – MediaPostGoogle didn't give Arkansas lawyer and AdWords advertiser Rick Woods of Arkansas "smart pricing" discount in six instances and didn't geotarget his ads as promised.
The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an AdWords blog post discussing a coming update that will allow advertisers to set mobile...
Now, with Enhanced Campaigns, AdWords users can target mobile users with the same campaigns they use for desktop search. This exciting new extension type allows you to attach a redeemable offer (such as a coupon, rebate, or discount) to your...
Google has already started to roll out the newly announced AdWords enhanced campaigns to select accounts (learn more about enhanced campaigns here and here). For advertisers planning their strategy for using enhanced campaigns, here’s the good, the...
Using excel for this exercise is actually quite easy, and is explained perfectly by Brad Geddes, in this absolute must–watch video on how to identify AdWords quality score problems. A great watch for both beginners and intermediates, the video...
AdWords is competitive, yes, but not hard. That advice may seem counterintuitive, given that AdWords is the most competitive advertising real estate on the planet. The prospect didn't visit the BrewDudes blog hoping to find an ad for the Embedded...
Now that targeting options have expanded to include many of the options that are available to marketers in any other area of AdWords, there is a lot more incentive to launch ads in this space. The integration of AdMob into AdWords in early June...
New Universal Tagging System Makes You the Boss In addition to the process being easier, there are new features available with the newest version of remarketing code that previously required a very advanced set up and knowledge of the old system or...
The campaigns and Ad Groups are simply ways to organize the information, like a file folder system. Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing). However, keep in mind that budgets and targeting is defined...
Remarketing in AdWords has been around for a long time (a long time for the search industry, anyway). Google's recent change to the system lets us do this. Email has utm_medium=email, AdWords has gclid=xyz, etc.
Google now offers AdWords targeting within specific Congressional districts, rather than by ZIP code. This announcement expands Google’s use of geographic information system solutions firm Azavea’s Cicero API; in May this year, Google integrated...
Set an objective; as Facebook says in their targeting help documentation, “Our system will optimize your ad or sponsored story’s delivery by showing it to the people who are most likely to take the action you select as your objective.
It seems clear that Google will continue to face legal issues so long as they profit from the sale and distribution of ads that target terms trademarked by others or otherwise attempt to steal traffic away from competitors through AdWords targeting.
He thinks Google's upgrade of the AdWords buying system is a shot across the bows of DSPs. Google has unveiled changes to AdWords designed to make it easier to buy and track display advertising on its network.
What you need when you have too many choices is a system for filtering and prioritizing those choices. If you have no ideas about what to split test, that’s a sure sign that you’ve been spending too much time in your AdWords account.
But it's worth including remarketing amongst the other display targeting techniques in AdWords. This is where AdWords display targeting really comes into its own. This is not a very transparent system, since you won't know in advance what kind of...
Unsurprisingly, UK PPC campaigns on Yahoo and Bing receive less love than AdWords, although their combined research states their audiences are 41 percent more likely to convert than the “average” UK searcher.
If you are an advertiser using Google AdWords you need to pay attention to the latest Google update. Before Google added this feature, you could only target mobile users by their operating system platform such as iOS, Android, or WebOS with your ads.
Operating System – Google is rolling out targeting to specific operation systems, such as iOS and Android Conversion Optimizer – The AdWords integrated bid management tool allows users to set a target CPA instead of CPC bidding.
