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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). Support of Google AdWords RLSA adds another arrow to our customers...

  2. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Enhanced Campaigns are a game changer because they make it much easier for small, local businesses to get ROI from mobile search ads – these are the types of businesses that stand to gain the most from mobile search, but (due to time and budget...

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Keep a careful eye on your top AdWords competitors, and look for changes to their ads or positions. Using excel for this exercise is actually quite easy, and is explained perfectly by Brad Geddes, in this absolute must–watch video on how to...

  4. Setting up PPC Campaigns

    Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing). The campaigns and Ad Groups are simply ways to organize the information, like a file folder system. Campaigns are composed of Ad Groups, in each ad group are...

  5. Google Launches New AdWords Targeting Option: Congressional Districts

    Google now offers AdWords targeting within specific Congressional districts, rather than by ZIP code. This announcement expands Google’s use of geographic information system solutions firm Azavea’s Cicero API; in May this year, Google integrated...

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Set an objective; as Facebook says in their targeting help documentation, “Our system will optimize your ad or sponsored story’s delivery by showing it to the people who are most likely to take the action you select as your objective.

  7. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    It seems clear that Google will continue to face legal issues so long as they profit from the sale and distribution of ads that target terms trademarked by others or otherwise attempt to steal traffic away from competitors through AdWords targeting.