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  1. Tell Me Three Times: A 3-Pronged PPC Balance System

    The most common and convenient of these are some analytics program (the free Google analytics if you’re more cheap than paranoid, and some paid system if you tend toward the reverse), and your downstream “customer catchment” system.

  2. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    They also prohibit the promotion of counterfeit goods through their AdWords program, though this is defined within their policy as having “a trademark or logo that is identical to or substantially indistinguishable from the trademark of another.

  3. Paid Search Fire Drills: Common Oversights, Harsh Consequences

    Ad hoc reporting, budget changes, or a shift in program goals are just a few examples of events that can unexpectedly divert our attention away from what we thought we would be doing that day. In any instance where you use Broad Match, Negative...