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  1. Tell Me Three Times: A 3-Pronged PPC Balance System

    The most common and convenient of these are some analytics program (the free Google analytics if you’re more cheap than paranoid, and some paid system if you tend toward the reverse), and your downstream “customer catchment” system.

  2. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    They also prohibit the promotion of counterfeit goods through their AdWords program, though this is defined within their policy as having “a trademark or logo that is identical to or substantially indistinguishable from the trademark of another.

  3. SEOs Strike Out as Google Encrypts Signed-in Search Data

    Indeed, Josh Shatkin Margolis of search retargeting company Magnetic, confirmed with Search Engine Watch that, hypothetically speaking, unscrupulous companies could take the referrer data from search and retarget a user cookies with ads related to...