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  1. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    You still need all the same fields, but you can now manually create a system that will get your data into Merchant Center, and from there into Google Shopping via AdWords. They integrate with most features of AdWords, but the one of interest here...

  2. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    This exciting new extension type allows you to attach a redeemable offer (such as a coupon, rebate, or discount) to your AdWords ad. Enhanced Campaigns are a game changer because they make it much easier for small, local businesses to get ROI from...

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Keep a careful eye on your top AdWords competitors, and look for changes to their ads or positions. Regrouping your ad groups into tighter themes with closely related ads. Could your “all” search query report indicate that there is room for...