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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords? is "Oh, I tried AdWords. So AdWords traffic can represent the perfect "stress test" for your business fundamentals – but only...

  2. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). Support of Google AdWords RLSA adds another arrow to our customers...

  3. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    You still need all the same fields, but you can now manually create a system that will get your data into Merchant Center, and from there into Google Shopping via AdWords. By setting up Google Spreadsheets correctly and keeping them up to date, you...