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  1. Google AdWords Adds Consumer Rating Annotations

    The advertising platform also said the scoring system "is the same for every advertiser, regardless of the advertiser’s spending on AdWords or elsewhere on Google. If you've been wondering what Google intends to do with the information it's...

  2. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    You still need all the same fields, but you can now manually create a system that will get your data into Merchant Center, and from there into Google Shopping via AdWords. They integrate with most features of AdWords, but the one of interest here...

  3. Do the PPC Engines Reward the Right Behaviors?

    The prevalent belief is that the current AdWords system had become unwieldy, with features bolted on to the point that it was taxing their system servers. In other words, Google launched enhanced campaigns with the hope of reducing the number of...

  4. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    This exciting new extension type allows you to attach a redeemable offer (such as a coupon, rebate, or discount) to your AdWords ad. Now, with Enhanced Campaigns, AdWords users can target mobile users with the same campaigns they use for desktop...