Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included. How to Optimize This in AdWords If your bid management system can cope then you can apply your normal...
Google Loses Round In Lawsuit About AdWords Pricing – MediaPostGoogle didn't give Arkansas lawyer and AdWords advertiser Rick Woods of Arkansas "smart pricing" discount in six instances and didn't geotarget his ads as promised.
The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an AdWords blog post discussing a coming update that will allow advertisers to set mobile...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
AdWords doesn’t have to be hard, complex, or time consuming. And there were literally hundreds of other little tricks and advantages to be had by studying, tweaking, and gaming AdWords. It’s a problem because the complexity that is AdWords has had...
Having worked at both major search platforms (Bing Ads and Google AdWords), I've found the more I understand about one system, the more I understand about the other. Google uses it as a factor to calculate your rank score in its auction and your...
This exciting new extension type allows you to attach a redeemable offer (such as a coupon, rebate, or discount) to your AdWords ad. Now, with Enhanced Campaigns, AdWords users can target mobile users with the same campaigns they use for desktop...
This hotly contested AdWords update forces advertisers to run single – though conditionally governed – campaigns across desktop, mobile, and tablet. The new system essentially forces them into converged campaigns across all devices.
Google has already started to roll out the newly announced AdWords enhanced campaigns to select accounts (learn more about enhanced campaigns here and here). Call metrics, Google's phone call tracking system, has had a price reduction.
I think that [mobile] CPCs will improve … I mentioned that we are working to simplify our ad system for advertisers. The enhanced campaigns will be available as an optional upgrade later this month, then all AdWords campaigns will be automatically...
As SEW reported earlier today, Google launched a new style of campaign in AdWords, called Enhanced Campaigns. At the moment you can target a campaign to a specific device or operating system on mobiles (e.g.
Using excel for this exercise is actually quite easy, and is explained perfectly by Brad Geddes, in this absolute must–watch video on how to identify AdWords quality score problems. A great watch for both beginners and intermediates, the video...
Setting to work, Walling's team cleared up the 28 or so bugs that had crept into the system, hired a database administrator and moved the entire software as a service (SaaS) to the cloud. So far, whilst there has been no major functionality change...
Google has made their new bulk edit facility directly in the AdWords interface for all advertisers globally. This is a positive move that replicates some of the best features of AdWords Editor directly in the interface.
Keyword columns in search terms report: For a while now, AdWords’ search query report has been providing information about which search query triggered your keyword ad. Google has recently spent some time upgrading AdWords to provide tools that...
The prospect didn't visit the BrewDudes blog hoping to find an ad for the Embedded Control Concepts brewery control system. An ad for the Embedded Control Concepts brewery control system that shows for the keyword “home brew” would be hard to...
Once the copy has been made – in most cases this involves create a new page in your content management system (CMS) and copying and pasting all of the source code from the original page – simply make the change that you would like to test and save...
Setting these up relies on the Ad Rotation feature of AdWords. Common split tests in AdWords: When the user is exposed to your campaign the split testing system will randomly choose whether this user should be in pot A or pot B, and show them your...
Go to the Keywords tab in the AdWords web interface, Use whatever system you’ve got in place to keep your eye out for new winners. Let's be honest: optimized ad copy provides incremental gains, not big gains.
New Universal Tagging System Makes You the Boss In addition to the process being easier, there are new features available with the newest version of remarketing code that previously required a very advanced set up and knowledge of the old system or...
