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  1. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  2. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    You still need all the same fields, but you can now manually create a system that will get your data into Merchant Center, and from there into Google Shopping via AdWords. They integrate with most features of AdWords, but the one of interest here...

  3. Product Listing Ads: How to Maximize Your Returns

    Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included. How to Optimize This in AdWords Using AdWords Editor or the API you can even include these in your feed...