SEO News

Adwords Quality Score Scores

  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. The grade you see is similar to that of an SAT score, he said, where you’re given a percentile grade that measures your performance against a set of AdWords accounts in your industry.

  2. PPC Management Operations: The Ultimate Guide

    Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. Try reviewing the latest updates in AdWords here and here, and in Bing once a month when you're performing some of your other...

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Using excel for this exercise is actually quite easy, and is explained perfectly by Brad Geddes, in this absolute must–watch video on how to identify AdWords quality score problems. You can either use a quality score monitoring tool such as...

  4. Is Your Quality Score Costing or Saving You Money?

    When it comes to AdWords quality score, everyone knows from best practices that increasing this magic number is not only beneficial for rankings, but could lead to significant savings as well. Start by customizing your AdWords columns to view...

  5. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Appropriate geotargeting is mission critical for any local business competing on AdWords. Quality score isn't lip service or heresy; it matters deeply and changes focused on improving these scores will likely improve volume, lead quality, and revenue.

  6. Why Quality Score is One of the Least Important AdWords Metrics

    Similarly, AdWords advertisers tend to get paranoid about the quality scores of their keywords. Yet quality score is one of the least important AdWords metrics. And AdWords educators and consultants encourage this obsession by writing myriad blog...