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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns, AdWords, PLAs, s a breakdown of the filters she suggested: All of these segments can have their bids adjusted (with the exception of tablets in...

  2. Product Listing Ads: How to Maximize Your Returns

    How to Optimize This in AdWords Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included. Using AdWords Editor or the API you can even include these in your feed...

  3. Conflicting PPC Trends: What They Mean & How to Fix Them

    Quality score issue: If you find your average CPC is increasing but your ad rank is actually decreasing, you may be suffering from a quality score issue. New distribution channel: Within a specific campaign perhaps a secondary distribution channel...

  4. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Using excel for this exercise is actually quite easy, and is explained perfectly by Brad Geddes, in this absolute must–watch video on how to identify AdWords quality score problems. Separating out low-quality score keywords into their own ad groups.

  5. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    This is relatively quick and easy to do by duplicating campaigns in the AdWords Editor and adjusting ad group names and match types to reflect their new home. Quality Score is an estimate of how relevant your ads, keywords, and landing page are to...

  6. Google AdWords Enhanced Sitelinks Rolling Out Globally: How to Set Them Up

    Advertisers struggling to reach the top ad position can try to improve their Quality Score or increase their max bid to increase the likelihood their enhanced sitelinks will appear. Google has announced that sitelinks on desktop search ads, first...