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  1. PPC Management Operations: The Ultimate Guide

    Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. Keyword Trends and Program Development Try reviewing the latest updates in AdWords here and here, and in Bing once a month when...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Keywords connect a searcher's search terms to relevant ads created in AdWords. For each keyword we can assign a match type, which basically determines how broad or narrow a user's search query will match to the keyword in our AdWords account.

  3. Google Shopping Weapons Ban Has Gun Enthusiasts Up In Arms

    In 2007, Google had already taken a stance against gun-related content, booting blogs about guns from the AdSense program. A human rights petition launched by an Arizona resident, protesting Google’s Adwords weapons ban, has collected just over 600...