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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising program during the late summer months. Similarly, this August marks the cut off date for retailers to switch to Google's...

  2. Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

    By blocking keyword information (that is not already part of a Google paid advertising program), Google can take a potentially serious blow to its competition in various online marketing solutions. The point is that by creating a work-around that...

  3. SearchDay | Launch Google Freedom Now

    Here are three more important considerations before you choose to outsource your testing program or "insource" it by doing everything in-house. Part 2 BY THE NUMBERS Deciding whether to outsource your landing page optimization and testing program...

  4. Implementing your Search Strategy for the Latino Market, Part 2

    Carberry also recommends search marketers select Google Maps (in the Google AdWords program) for localized, geo-targeted advertising to U.S.regions and cities with high Hispanic populations. At SES Latino, Brad Geddes of LocalLaunch presented a...