Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). While PLA may seem strictly like a feeds program to some, managing PLA effectively requires a tight focus on the quality and...
The Importance of Being Seen: Viewability and Brands – Adwords Agency BlogActive View gains accreditation from Media Rating Council. Upgrade to enhanced campaigns more easily with the new AdWords upgrade center – Inside AdWordsLets you do bulk...
We get a lot of retailers who are trying to manage product listing ads but someone else is sending out their feed or there's agencies, a lot of AdWords agencies that are this program product listing ad's has kind of been thrust upon them from...
Google pulls all Moneysupermarket ads in crackdown on payday loan vendors that flout AdWords policies – The DrumUK company's paid search ads were suspended for ignoring AdWords' policies on transparency about fees and penalties.
Against a backdrop of mixed reactions to the new program, Kesh Patel, Strategic Partnership lead for Google's local channel sales division, characterized it as continued evolution into the multiscreen world that's a far cry from the one AdWords...
Google Shopping is a really cool program in that you can get granular with breaking out detailed ad groups, specific to categories, brands, price buckets, seasonal items (use AdWords label), and a host of other online product variables.
AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. Here’s why AdWords labels are helpful, and how to set them up. AdWords Labels are Great for Testing AdWords labels are a helpful tool in clearly delineating data.
Google AdWords is simply a superior platform," says Alex Fender, a Google-certified marketing consultant and president of Internet marketing company Funnel Science. The ads use Google's AdSense program to deliver contextually relevant ads to...
Google created the Grants program in 2003 to allow 501(c)(3) organizations (e.g.charitable health care centers, schools, etc.to advertise via the Google AdWords platform. As mentioned above, AdWords ads that are run through the Google Grants...
The NSTIC (National Strategies for Trusted Identities in Cyberspace) the online Identity verification program, no longer a theory or a possible probability, the NSTIC is here readied and in go mode. It is a program that is federally overseen, but...
They are constantly coming out with new shows that they will believe to be of interest to their viewers, especially with the conclusion of the infamous program “Jersey Shore”. AdWords were extremely sporadic for mtv.com throughout the course of the...
It will be interesting to see if new features like analytics remarketing lists and having Google Analytics data in AdWords raise the ranking for this tool in the year to come! Using an analytics tool helps advertisers understand how different...
Maybe you’ve decided to hire a PPC agency, or maybe you’re keeping PPC in-house but want someone to manage your program full time. But identifying key website conversion actions and setting up a way to track them will be their first order of...
Also in the social arena, Twitter are testing new "Like" and "Star" buttons in place of "Favorite" on tweets, which points to a potential expansion of their ad program. Craver and Miller shared Google's new AdWords policies and what they mean for...
Earlier this week, Google extended the AdWords program that offers advertisers a credit card with rates of 8.99 to 18.99 percent. It cannot be used for purchases outside of the AdWords program and will be declined should an advertiser try to use it...
In 2012, 36 percent of B2B marketers indicated that they have no PPC program in place and another 20 percent noted that they use an agency to manage their PPC program. Paid search – and when I say paid search I mean AdWords since Google controls...
But if you’re spending all your time in the AdWords and Bing Ads interfaces, you’re missing a big part of the PPC optimization picture. The following metrics can be found in any web analytics program.
There is also several preset remarketing lists in Adwords for Video to choose from. In reality, a holistic program of steady, engaging, well-optimized content and methodical use of low cost YouTube ad units fan viral flames to blow out your hard...
Google also offers a nonprofit website program, to provide qualifying organizations with free domains, hosting, and AdWords money. They started another program to connect nonprofits with the services they need, as well.
Remarketing in AdWords has been around for a long time (a long time for the search industry, anyway). Email has utm_medium=email, AdWords has gclid=xyz, etc. For example, setting up a list that only includes AdWords visitors:
