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  1. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers can gain a ton of insight from GMB to inform PPC targeting strategy on AdWords, particularly for mobile campaigns. Linking AdWords accounts with GMB automatically allows you to highlight business locations(s) within PPC ads on...

  2. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? But overall, Brady sees LinkedIn as a lucrative alternative to companies experiencing diminishing returns on more common platforms like Bing and AdWords.

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Especially if you have a client stiff you on a huge AdWords bill that you were running through your agency like this example! PPC changed everything from, "I’ll take as much traffic as you can get me," to, "If I’m paying for every click, then it...

  4. SEO Is No One-Trick Pony

    Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might cost – in AdWords spend – to get what these guys are otherwise getting "for free" via non-paid...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of visitors to calls. In the example below, when you come directly to GutterSupply.com you see 888-909-RAIN...