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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The client decided to devise a plan to begin expanding their promote products via AdWords. You can link your YouTube account directly to your AdWords account and run video ads. This can be very powerful, but the targeting options for YouTube...

  3. How Can Good PPC Managers Become Great PPC Managers?

    AdWords is just one aspect of your PPC. This is especially true in the PPC universe with all the changes that advertising platforms like AdWords go through monthly. Call AdWords, even. If the AdWords note said, "Landing page experience: below...